Academic & University Works: Campaigns, Advertising & PR

Writing, production, and design work from my BA Communication coursework and university involvements.

Social media campaign

Social Media Campaign Publication Materials (PubMats)

As a requirement for “Social Media and Mobile Technology for Communication Campaigns”, we developed and executed a social media campaign to promote the Communication program through its official Facebook page. I was part of the Productions Committee, where I created and contributed to the development of publication materials for the campaign’s Facebook posts.

PR campaign proposal

Seeing Isn’t Always Believing

A strategic public relations campaign proposal developed and presented as a final requirement for “Public Relations Principles and Practices”. My chosen topic focused on generative artificial intelligence and its potential to spread misinformation, particularly among older social media users.

View Full Presentation of Seeing Isn’t Always Believing (opens in a new tab)

Print advertising

Advertising Print Ads

A collection of print advertisements created for “Advertising Principles and Practices”, in collaboration with my classmate and creative partner, Donna Zipagan.